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This change will make the company even stronger than it already is by tying it to an organization with more than 1,940 franchise offices and approximately 62,000 sales professionals in the United States and Canada. The agency will now be known as Prudential Trend Realty.

Prudential Real Estate brokers had the highest average sales price of any national real estate firm.

“Prudential Trend Realty makes a wonderful addition to our network,” said Earl Lee, president of Prudential Real Estate and Relocation Services. “The company is a dominant force in greater Gainesville, with a sales team known for exemplary service, consultation and innovation. Just as important, Prudential Trend Realty is a strong corporate citizen and supports a variety of community and charity initiatives. In sum, the new affiliation represents two fine companies coming together, and customers will surely benefit.”

Prudential Real Estate and Relocation Services, Inc. is Prudential’s integrated real-estate brokerage franchise and relocation services business. The company, headquartered in Irvine, Calif., offered its first franchise in 1988. Each brokerage is independently owned and operated. The companies are selected based upon outstanding performance records, high levels of customer service, and business values shared with those of Prudential.

“This is a tremendous opportunity for our company and the customers we serve,” said Thomas McIntosh, president of Prudential Trend Realty. “This is a big step for us. We are placing the Trend name next to one of the best known brand names in the financial services sector, and I feel really good about that. In addition to the increased recognition, we are acquiring access to a network of the finest real estate brokers in the country, and our associates will have access to the best real estate marketing tools in the industry.”

To confirm this McIntosh cited a recent survey conducted by Real Trends which demonstrated Prudential Real Estate brokers had the highest average sales price of any national real estate firm.

“That is a reflection of the quality of our Prudential colleagues around the country,” he said.

Trend client and builder Barry Rutenberg, the local Arthur Rutenberg Homes franchisee, said he believed his company’s productive 15-year relationship with Trend Realty will get even better.

“They’ve done a great job marketing our homes,” Rutenberg said. “We look forward to the new resources that will be offered to us in the relationship with Prudential.”

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